In guerrilla marketing’s world, there is no space for people who are only ”all talk and no play”! Along with building a blueprint of the most creative marketing strategy, you should also have an action plan.   But, what is guerrilla marketing, you ask?   It is a marketing technique that is more edgy and creative. The goal here is to surprise the public most uniquely. One of the recent ones is the video tribute by BMW for Mercedes-Benz CEO Dieter Zetsche on his retirement.   They hired an actor, a lookalike of the CEO, and showed his entire ...Read more

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